ComScore has released its first study on internet usage in India. (What took so long? Seems half the internet is RUN in India.)
Not surprisingly, internet usage there is growing quickly. In May, 28 million Indians got on the web, a 27 percent increase from a year ago. And the growth potential is huge, since only about 3 percent of the population is currently using the 'net. ComScore says the average Indian internet user went online 25 times during May and stayed there 28 minutes per visit, and the fastest growing category is "maps", up 64 percent.
Googlewas the most visited site, but the site with the fastest growth, up 46 percent, is BharatMatrimony.com! India's eHarmony! Check out the happy faces in the "Success Stories" column.