Considering the spotlight, flash pots and red carpet you’d think you were at a Hollywood premiere. And the stars we’re talking about do have considerable clout, but they’re not opening a new movie. They are, however, the marquis names of Corporate America. Meet the celebrity CEO.
Their genius is given full credit for lifting stocks to new heights. We’re talking guys such as Chrysler'sLee Iacocca, Sunbeam'sChainsaw Al Dunlap and Microsoft'sBill Gates.
But be careful. Their fans are fiercely loyal and when these CEOs go, the hero worshippers also flee. Typically shares go south, as well.
Case in point: Steve Jobs and Apple . This week, Apple's CFO merely dodged a question about Jobs’ health on a conference call. And the stock wiped out $6 billion in market value in one tick.
So beware followers of Apple, Berkshire Hathaway and NewsCorp. When the celebrity CEO moves on a real drama may ensue for your portfolio.
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If you want to know how to trade it, Make says to only get involved with companies that are institutions; ones which will outlast the CEO. He likes Nike and Charles Schwab .