FAST MONEY FEATURES
FAST MONEY POLLGet in the post game. Respond to our
"Question of the Day" right now.
TRADER RADAR Which stock should be on your screen? Follow the clues to solve this puzzle.
TRADE SCHOOLGrab a pencil because school is in session and the Fast Money traders are teaching class.
EMERGING MONEY TOP 20
Fast Money's index for the world.
FAST MONEY PODCASTSDownload Fast Money onto your MP3 Player.
FAST MONEY WIDGETGrab this all-in-one application and get recaps of the show sent right to your desktop or blog.
SHOP FOR FAST MONEY MERCHANDISEGet your game on with Fast Money gear.
FAST MONEY PHOTOS!Check out our scrapbook. These "pix" are guaranteed winners.
NEWSLETTERSign up and receive a recap email every Friday after the show!
FAST MONEY MOBILE ALERTSGet advanced information about the next Fast Money.
Text Size 
 |
Considering the spotlight, flash pots and red carpet you’d think you were at a Hollywood premiere. And the stars we’re talking about do have considerable clout, but they’re not opening a new movie. They are, however, the marquis names of Corporate America. Meet the celebrity CEO.
Their genius is given full credit for lifting stocks to new heights. We’re talking guys such as Chrysler's Lee Iacocca, Sunbeam's Chainsaw Al Dunlap and Microsoft's Bill Gates.
But be careful. Their fans are fiercely loyal and when these CEOs go, the hero worshippers also flee. Typically shares go south, as well.
Case in point: Steve Jobs and Apple [AAPL
Loading...
()
] . This week, Apple's CFO merely dodged a question about Jobs’ health on a conference call. And the stock wiped out $6 billion in market value in one tick.
So beware followers of Apple, Berkshire Hathaway [BRK
Loading...
()
] and NewsCorp. [NWS
Loading...
()
] When the celebrity CEO moves on a real drama may ensue for your portfolio.
*******************************
If you want to know how to trade it, Make says to only get involved with companies that are institutions; ones which will outlast the CEO. He likes Nike [NKE
Loading...
()
] and Charles Schwab [SCHW
Loading...
()
] .
And if you play any of the celeb CEOs, make sure to own puts so you limit your downside risk, adds Karen Finerman.
Check Out These Other Posts |
_____________________________________________________
Got something to to say? Send us an e-mail at and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment but not have it published on our website send those e-mails to .
Trader disclosure: On July 24, 2008, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Macke Owns (WMT), (MSFT); Finerman Owns (GS), (WM); Finerman's Firm Owns (SUN), (TSO), (VLO), (MSFT); Finerman's Firm And Finerman Own (C) And (C) Leaps; Finerman's Firm Is Short (IYR), (IJR), (MDY), (SPY), (IWM), (BBT); Seymour Owns (AAPL), (BAC), (F), (MER), (MSFT), (TSO), (BX); Seygem Asset Management Is Short (MTL); Seygem Asset Management Owns Gazprom
Terranova Owns (YHOO), (INTC), (IYT), (BNI), (GOOG), (CME), (RIMM), (VLO), (SA), (XLF), (FCX), (SU); Terranova Is Long Crude Oil September $154 Calls, Terranova Is Short Crude Oil September $130 Calls, Terranova Is Short Crude Oil September $130 Puts, Terranova Is Long Gold Futures (December)
Terranova Is Chief Alternatives Strategist Of Phoenix Investment Partners, Ltd.; Phoenix Investment Partners Owns More Than 1% Of (DBV), (RWX), (LNET), (EXR), (SKT), (DLR), (IGE), (ARE), (DBC), (ABD), (OFC), (CLB), (BLV), (CNTY), (FL), (HPC), (PSPT), (ESS), (OIIM), (BIG),(ENG),(PFD),(DRH)
Terranova Is Co-Portfolio Manager Of The Phoenix Diversifier PHOLIO; Phoenix Diversifier PHOLIO Owns (IGE), (DBC), (DBV)
Charles Schwab Is A Sponsor Of "Fast Money"
Del.icio.us
Digg It
Data is a real-time snapshot *Data is delayed at least 15 minutes