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General Motors will offer employee-level pricing on nearly 90 percent of inventory for its main Chevrolet brand as part of a new nationwide sales promotion, a dealer briefed on the plans said Monday.
The offer starts Wednesday, runs until Sept. 2 and applies to all 2008 model year Chevrolet vehicles, according to the dealer, who was not authorized to discuss the GM plan.
GM [GM
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] was briefing its U.S. dealers on Monday on incentives it is rolling out for its brands ahead of an announcement of the new sales program set for Tuesday, people familiar with the plans have said.
In addition to the employee pricing, the top-selling U.S. automaker will offer cash back on slower-selling light trucks, including the Silverado pickup, said the dealer, who had just been briefed by GM.
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