More Videos
- These Poker Stories Are No Bluff
- Did Matsui Make Contract Money Last Night?
- Adidas Out At UCF After MJ's Son Wears Jordans
- If Yanks Win, Merchandise Will Fly Off Shelves
- Final World Series Games Big Money Makers
- What I Got Wrong About Keflezighi
- Marathon's Headline Win Is Empty
- New Cubs Owner Tom Ricketts Goes One-on-One With "SportsBiz"
- Roger Federer Signs With Chocolate Brand Deal
- Marshall Fogel: A Collector's Profile
RSS FEED
- Tamminen: Why Does Oklahoma Want To Drown New York?
- Food Network, HGTV Drive Scripps Networks' Upside Surprise
- Tommy Lee, Medical Tourism and Nasty Santa, Your Emails
- U.S. Markets Gain 3% for the Week Despite 10.2% Unemployment
- Disney's 'Carol' Tests Widest 3-D Release Ever
- Stimulus II? Jobs Tax Credit=Cash For Clunkers
- Rockwell Automation Earnings: What Options Are Saying
- Gold Will Touch Higher Lows and Higher Highs: Analyst
- Is Misery Alive And Well in Your Office?
- BoA Board in Civil War Over Lewis' Succesor
- For the Jobless, 10% is Harder Than Before
- Week Ahead: Stocks Search for Catalyst in Quiet Week
- Outlook: Dollar to Ride Higher on Bleak Jobs Report
- Geithner: More Stimulus, Not a Bank Tax
- Windfall is Seen as Bank Bonuses are Paid in Stock
- Volatility Returns: Sign of the Bull Losing Muscle?
- Cramer: Earnings, IPOs Dominate Next Week
- Buying Fear: How to Own Volatility
Sports Biz
Text Size 
 |
Source: ebay.com Ocho Cinco Jersey |
Here’s the deal.
Reebok, which makes the league’s jerseys, and licensees have to protect themselves from a player suddenly changing their number (it’s normally not a name), so they make them change whatever they need to change months before the season. Failure to do so means that a change likely won’t be made that season.
The sticking point is that for a receiver of Johnson’s caliber, there’s likely as much as 100,000 “C. Johnson” jerseys, not only in Reebok inventory, but in store shelves around the country.
If Johnson wanted to buy out all the jerseys, a source with knowledge of the situation said it would cost him the cost to make the jersey, which is roughly 60 percent of the retail price. That would be about $48 a jersey or $4.8 million if that 100,000 number is reality.
No player has ever bought out his jerseys like this. The closest a player has come to doing it was Oakland Raiders wide receiver Jerry Porter, who after the 2007 season wanted to wear No. 81 instead of No. 84. But when Porter was told he’d have to pay $210,000, he scrapped the plans. As it turns out, Porter is now with the Jacksonville Jaguars wearing No. 80.
The problem for Reebok is in the fact that the market isn’t exactly going to get better for the “C. Johnson” jerseys. After all, if Johnson is eventually going to become “Ochocinco” next year, why would anyone ever buy a “C. Johnson” now?
The fact that Ochocinco jerseys might not be available for the entire season is certainly boosting the black market for the jerseys. There are more than 40 “Ocho Cinco” jerseys on eBay.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes