They entered talks last month, when EA dropped its hostile bid of $25.74 per share, or about $2 billion, which Take Two had rejected as inadequate. Shares of Take Two fell to $15.45 in electronic trading before the Nasdaq open.
The decision by EA, which publishes hit titles like "Madden NFL," to withdraw came after Take Two executives outlined their three-year product plans and provided due diligence of the company's books as part of their private talks.
"We were very convinced the value of the transaction would decline over time and have come to feel more and more strongly about our own business," EA Senior Vice President for Corporate Development Owen Mahoney said in an interview on Sunday.
Price was likely another sticking point, even as EA said it continued to have a "high regard" for Take Two's creative teams and products.
"EA has been consistent in their approach regarding value and our shareholders have repeatedly rejected the price they offered. There's very little else more that meets the eye," Take Two Chief Executive Strauss Zelnick in an interview.
Zelnick said Take Two was still in talks with other parties on strategic alternatives, adding that the company was on a strong growth track and that its value has risen significantly due to blockbuster sales of "Grand Theft Auto 4."
UBS analyst Benjamin Schachter wrote in a research note that Take Two might be able to find another buyer, suggesting that Ubisoft Entertainment SA could be interested.
But he added, "While (Electronic Arts) will not reveal details about its exact reasons for walking, the fact that it did not make any offer after further due diligence will certainly raise some eyebrows."
Schachter said he was placing under review his "neutral" rating and price target of $28 for Take Two.
"In our view, Ubisoft could be a logical buyer, but a deal would not be easy. Traditional media companies as well as Asian video game publishers-operators might also be interested, but we don't believe that these players are likely to even match EA's prior offer given that none would have synergies in the sports genre," Schachter wrote.
EA made its unsolicited bid for Take Two public in February.
(Reporting by Tiffany Wu and Anupreeta Das; Editing by Steve Orlofsky and Derek Caney)
Copyright 2008 Reuters.