More Videos
- Boise State's Brilliant Stock Plan
- USC Football Blog Leads All-Access Space
- Agassi Book Buzz Paying Off Early
- Yankees Team Signed Ball Selling For $3,500
- Moon Hopes To Complete Amazing Story
- These Poker Stories Are No Bluff
- Did Matsui Make Contract Money Last Night?
- Adidas Out At UCF After MJ's Son Wears Jordans
- If Yanks Win, Merchandise Will Fly Off Shelves
- Final World Series Games Big Money Makers
RSS FEED
MOST SHARED
- Jobless Claims Post Another Drop as Picture Improves
- Obama Plans Jobs Summit But Not Second Stimulus
- Wal-Mart Holiday Forecast Light, Profit Beats
- A Public Hearing That Isn't Public
- "Friending" Big Pharma
- Obama Most Powerful Person in World: Forbes
- Meet The Leaders of the New Retail Revolution
- Pricier Beer Helps AB InBev Operating Profit
- Activision Says 'Call of Duty' Sets Launch Record
- US Will Borrow Less as Banks Pay Back Funds: Geithner
- Fourteen Stocks that Could Gain from Dollar's Decline
- Busch: Another Obama Opportunity
- Light the Lights! Buffett and Gates Prepare to Answer Students' Questions at Columbia
- Farrell: Retailers?
- A Public Hearing That Isn't Public
- Boise State's Brilliant Stock Plan
- Apple's Global Retail Invasion
- Intel Settles; AMD Settles the Score
- For Video Game Makers, Stakes Are High for The Holidays
- US Debating What to Do With Billions of TARP Money Left
- For Video Game Makers, Stakes Are High for Holidays
- Is BofA Considering Jon Corzine for Top Job?
- In Charity Tax Filing, a Real Glimpse of Goldman Sachs
- 30 Year Mortgage Rate Falls Again; Lowest In Five Weeks
- No Near-Term Inflation Threat: Fed's Plosser
- US Mortgage Refinancing Up; Buying Demand Sinks
- Intel Agrees to Pay AMD $1.25 Billion to Settle Disputes
- Ford, Hyundai, Audi Gaining Consumer Interest
Sports Biz
Text Size 
Sarah Talalay
Sports Business Writer
South Florida
Sun Sentinel
Walk through the NASCAR garage area these days and scattered among the team owners who were former drivers and mechanics or are auto parts company executives, you’ll find a growing number of businessmen who don’t have grease under their fingernails.
In 2007, among the notable new faces to join NASCAR:
Boston Red Sox owner and commodities guru John Henry partnered with NASCAR veteran Jack Roush to form Fenway Racing.
George Gillett, owner of the Montreal Canadiens and co-owner of the English soccer team, Liverpool Football Club, joined longtime Jeff Gordon crew chief Ray Evernham to form Gillett Evernham Motorsports.
 |
The sport, which traces its roots to bootleggers who needed fast drivers to deliver illegal moonshine, has grown into a corporate darling with 75 million fans. Now its ownership has evolved, too. Roush said once the sport captured the interest of “main street and Wall Street,” businessmen began to take note.
“It’s matured to the point that the John Henrys and George Gilletts have got a legitimate interest based on the performance results from a business point of view of the various business units, from the T-shirt business to the owning racetracks to owning racecars to being suppliers to the race cars for parts,” Roush said Sunday at NASCAR’s season finale at Homestead-Miami Speedway.
Get used to it, says longtime NASCAR spokesman Jim Hunter.
“It costs so much money to race today. We’re probably going to see more of that,” Hunter said. “Those [businessmen] who have experience in other professional sports, there’s some things that they can learn from NASCAR in the way you market a racecar and a race team and apply it to other professional sports and vice versa.”
Moorad said he was attracted to sport’s sponsor-focused business model. “The intriguing thing about NASCAR from a team ownership standpoint is the ability to focus in on efforts of the sport itself with no pressure to sell tickets, to worry about broadcast contracts or the venues that the sport occurs in,” Moorad said.
Hunter predicts that an even newer breed of owner could be the driver-owner who retires earlier than his predecessors—since there’s more money to be made today—and uses his racing and business-savvy to build a team. A model for that type of owner could be Tony Stewart. Stewart, who owns racetracks and cars, drove his last race for Joe Gibbs Racing Sunday and moves onto becoming a driver-owner with Stewart-Haas Racing next year.
STEWART’S NEW TEAM
Stewart also gets new sponsors. He moves from the No. 20 Home Depot Toyota to the No. 14 Chevrolet, co-sponsored by Office Depot and Old Spice. Both company names will appear on the car for every Sprint Cup race, but Office Depot will be the primary sponsor for 22 races; Old Spice for 14.
Luckily both Office Depot’s and Old Spice’s palette color is red. It’s exactly the same red. In case you’re looking to re-paint your walls: that’s PMS (stands for the universal color chart’s Pantone Matching System) 186.
Sarah Talalay has been the sports business writer at the South Florida Sun Sentinel in Fort Lauderdale for the past nine years. Read her sports business blog at sunsentinel.com/sportsbiz.
Questions? Comments?
Data is a real-time snapshot *Data is delayed at least 15 minutes