As promised, posted here is the taped story on how skater shoe maker Etnies is playing Santa to rivals at Adidas. I broke the story yesterday that the privately held Etnies, which competes more directly with Quiksilver and Volcom is exploiting the cost cutting woes of a really big shoemaker, adidas, which cancelled all holiday festivities this year.
Etnies is traveling up from the OC to Portland Monday to take over a local bar and give away PBR to any adidas employee who wants to wander over from the firm's US HQ.