Would You Buy a Car From a Bankrupt Manufacturer?

Suppose you were going to buy a new car. With all things being equal—like price, performance, extra features—would you be willing to purchase a car made by a manufacturer that has filed for bankruptcy protection?

That's the question CNBC and Portfolio.com asked in the most recent "Wealth in America" survey (full results will be released Dec. 10).

The survey of 800 Americans, conducted from December 1 through December 3, reveals that 52 percent of Americans are unwilling to buy a car from a manufacturer that is under bankruptcy protection. Thirty-seven percent said they're willing to purchase an auto from a manufacturer under bankruptcy protection and 11 percent said they weren't sure. The results appear to back up the claims of automakers that filing bankruptcy would severely cripple their businesses.

Watch Steve Liesman's report at left

The concern is widespread. The survey finds that more than half of all respondents in every demographic group measured—including age, political affiliation, income or region of the country—is unwilling or unsure of buying a car from a company under bankruptcy protection.

Women are among the most likely to avoid such a situation; 57 percent said they are unwilling to buy from an automaker in bankruptcy, compared with 46 percent of men. Those who live in the southern region as well as those lower income Americans are also wary, with 60 percent of those making less than $30,000 a year saying they are unwilling.

What do you think? Would the company's fiscal status impact your buying decision?

Related Links:

Contact U.S. News


    Get the best of CNBC in your inbox

    › Learn More*

Don't Miss

U.S. Video

  • CNBC's Tyler Mathisen looks back at the week's top business and financial stories. The markets were closed for Thanksgiving, but did manage to hit new highs. Low oil prices gave consumers more money to spend for Black Friday.

  • Cyber Monday deals on Walmart's website on Dec. 2, 2013.

    CNBC's Tyler Mathisen looks ahead to what are likely to be next week's top stories. The jobs report comes out this week, as do auto sales. And the Rockefeller Center Christmas tree is lit.

  • Following last week's wild energy ride, analysts expect oil prices to continue to drop during the holiday season. CNBC's Patti Domm reports.