- Time Lapse World Series Is A Great Play
- Boise State Stock Plan: An Early Success
- Dollar Signs Seen In Young "Buck" Jennings
- Iverson Wasn't A Popular "Answer"
- My Top 10 Marketing Ideas For Winless Nets
- Airlines Add 'Super Bowl' Tax
- Chicken Wing Finder Makes Debut
- Michelle Wie Wins, Now What?
- TV Series Inks Unique Deal For Fight
- The Breakdown: LeBron To Change To No. 6?
RSS FEED
MOST SHARED
- Nielsen Ratings Coming to Video Games
- Oil Next Week
- The Week Ahead
- Time Lapse World Series Is A Great Play
- Hershey Mulls $17 Billion Bid for Cadbury: Source
- Hot Topics at TEDMED
- Realty Check: USDA Home Loans
- Bove: Expect Goldman To Increase Dividend Meaningfully
- 'New Moon' Midnight Showings Earn Record $26.3 Million
- How Stock Investors Can Play Holiday Travel
- Time Lapse World Series Is A Great Play
- Hirschhorn: Greed...or Fear
- My Top 10 Tech Toys for the Holidays
- iPhone a Better Gaming Platform Than Android?
- May Day For Dendreon
- 100% Mortgage Financing From USDA
- Holiday Tipping: Who And How Much
- Deep Discounts Should Make It a Very Tech-y Holiday
- Credit Markets on Edge About When Fed Will Raise Rates
- Bove: Expect Goldman To Increase Dividend Meaningfully
- Bullish Sign for Gold: Central Banks Are Big Buyers
- Victoria's Secret Hopes to Rekindle Desire for Lingerie
- High Roller Sues Harrah's for Lost Millions
- Wall Street Jobs Slow to Return Despite Record Profits
- Big Shareholders Ask Goldman to Cut Bonuses: Report
- Buying an Expensive House? Government Can Help
- Review: What It's Like to Drive the New Chevy Volt
Sports Biz
AshleyMadison.com, which matches married people looking to have affairs, got plenty of press last month when they announced that they'd be placing this ad in the Super Bowl program.
![]() |
Officials for the dating Web site said that they were approached and they signed a six-figure contract for the ad with PSP Sports, which creates and sells ads in many official programs for sporting events.
But we've just learned that, even in this economy, not everything is fair game.
Noel Biderman, CEO of AshleyMadison.com, told CNBC that his ad was eventually rejected and was specifically told that the company wouldn't be allowed to advertise in any NFL game program until the end of time.
NFL spokesman Brian McCarthy said that no one in the league office actually ever saw the ad. "After realizing what the site was, the sales rep called back and told the company there was a mistake and that his company could not sell an ad to the site."
Biderman thinks his inability to advertise is hypocritical.
"I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and clearly have in the magazine," Biderman said. "That's a product that literally kills tens of thousands of people each year. So if the NFL is worried about legislating behavior and regulating what their audience should be exposed to then it should start with a ban on all alcohol advertising and products being sold, not AshleyMadison.com."
AshleyMadison.com, a Canadian company, has been in existence for seven years, but has only been advertising in the U.S. for about a year and half.
"We don't intend to let this pass," Biderman said. "This is our core audience and we will find a way to let them know about the existence of this service."
The last program controversy occurred last year when the NCAA decided to remove a full-page ad for Hooters in its Final Four program.
Questions? Comments?









