Consumer Nation


  Wednesday, 7 Apr 2010 | 5:31 AM ET

Upbeat Signs Revive Consumers' Mood for Spending

Posted By: Stephanie Rosenbloom|The New York Times

American consumers are finally coming out of hiding.

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  Tuesday, 6 Apr 2010 | 4:53 PM ET

MCM CEO: Selling 'Functional Luxury' in US Expansion

Posted By: April Lee

German luxury company MCM says it will market “comfortable luxury” and emphasize “heritage” to young professional women in its strategy for global expansion.

Despite being late to the luxury bag craze in the states, CEO Sung Joo Kim believes MCM’s strategic positioning as a “functional, new luxury [company]” will differentiate it from “conventional luxury” brands.

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  Tuesday, 6 Apr 2010 | 8:13 AM ET

Kraft Target of UK Lawmakers' Attacks After Merger

Posted By: AP

A cross-party committee of British lawmakers has accused Kraft Foods of acting "irresponsibly and unwisely" during its $17.5 billion takeover of Cadbury.

In a highly critical report Tuesday, the Business Select Committee said that the controversy surrounding the deal would have long-term implications for Britain's takeover laws.

The months-long hostile battle by Kraft , based in Northfield, Illinois, to win the 195-year-old British chocolate maker dominated headlines in Britain, where Cadbury is a much-loved brand, amid criticisms about the U.S. company's tactics.

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  Monday, 5 Apr 2010 | 11:55 AM ET

Fighting Back When Your Insurance Claim is Denied

Posted By: Jay Feinman, Author of DELAY, DENY, DEFEND

Guest Author Blog: Jay Feinman, the author of DELAY, DENY, DEFEND: Why Insurance Companies Don't Pay Claims - And What You Can Do About It.

It’s sad when a company loses its way.

Toyota built a worldwide brand on the promise of quality and reliability, only to see that brand tarnished by its recent massive recalls. It’s sadder still when an industry loses its way, and that is what has happened to a substantial part of the insurance industry over the last two decades.

Insurance companies basically sell security. A consumer is willing to pay insurance premiums in the expectation that if something bad happens—a house burns down, a car crashes—the company will pay for the loss that otherwise might financially ruin the consumer.

But insurance companies increasingly fail to honor their promise of security.

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  Thursday, 1 Apr 2010 | 12:36 PM ET

7 Pricing Tips to Generate New Profits and Growth Tomorrow Morning

Posted By: Rafi Mohammed, Author, THE 1% WINDFALL

Guest Author Blog: 7 Pricing Tips to Generate New Profits and Growth Tomorrow Morning by Rafi Mohammed author of “THE 1% WINDFALL: How Successful Companies Use Profit to Profit and Grow.”

Pricing is one of the most powerful – yet underutilized – strategies available to businesses. A study of the Global 1200 found that if companies increased prices by just 1%, and demand remained constant, on average operating profits increased by 11%. Some companies can profit even more, 1% at Sears, for instance, would raise profits by 155%. Just as important, price is a key attribute that consumers consider before making a purchase.

No matter the size of your company or the product or service it offers, the following 7 pricing strategies will increase profits and generate growth.

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  Wednesday, 31 Mar 2010 | 4:07 PM ET

Facebook Lowers the Bar on Brand Loyalty

Without much fanfare Facebook is preparing to change the way it asks users to connect with brands and celebrities on the social networking site. Rather than asking people to "Become a Fan" of a product or personality, Facebook users will click that they "Like" the subject.

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  Tuesday, 30 Mar 2010 | 4:28 PM ET

Coach's Shares Still Have Room to Rise: Analyst

Posted By: Krystina Gustafson

The luxury apparel shopper is on her way back, and high-end retailer Coach will continue to be one of the beneficiaries, Piper Jaffray Senior Research Analyst Neely Tamminga told CNBC Tuesday.

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  Monday, 29 Mar 2010 | 2:10 PM ET

Retailers Spending More To Woo Customers

Posted By: Krystina Gustafson

Starting this July, you may notice your latest online splurge from Saks Fifth Avenue arrived at your doorstep a bit quicker than in the past.

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  Thursday, 25 Mar 2010 | 11:04 AM ET

March Madness for Women—The Race for Luxury Goods

Posted By: Krystina Gustafson

Every weekday around 10:50 am, Tessa Rola's BlackBerry flickers.

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  Wednesday, 24 Mar 2010 | 4:05 PM ET

Big Winners in the Beverage Biz? Tap Water and Dr Pepper

Although it's tough to back-up this assumption with hard statistics, the beverage of choice in 2009 was likely good old fashioned tap water.

»Read more

About Consumer Nation

  • From the products to the pitches to the people who buy them, we are a Consumer Nation. This blog focuses on all things consumer, taking the pulse of the attitudes that shape purchasing decisions, and providing insights that will help keep marketers, entrepreneurs and investors up-to-date on where trends are heading.



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