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Current DateTime: 03:10:58 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 3:12:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 03:10:58 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Sports Biz

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Feb.01
3:55 PM ET
Sunday, 1 Feb 2009

Why Super Bowl Tickets Were Not That 'Cheap'

Fans were left out on the streets outside Raymond James Stadium on Sunday. Many had come because they thought the economy—and the lack of Cardinals fans—made the ticket market soft.

But the reality was the average price on the secondary market didn't fall as much as expected.

At about $2,400 for the average ticket on StubHub, it's much cheaper than in years past, but it's nothing close to the speculation that tickets would sell for face value ($800, $1,000).

The cheapest seats we heard people were getting were in the $1,300 range.
The Business of the Super BowlThe Business of the Super Bowl

Despite the fact that the league dropped some $800 to $500, the idea that even this Super Bowl averaged a secondary price of more than $1,000 above the set face value could lead to the league raising the price of tickets again.

The league raised most tickets by $100 for this year's game.

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Current DateTime: 09:37:12 10 Feb 2012
LinksList Documentid: 29778428

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LinksList Documentid: 29779196

Current DateTime: 11:35:13 10 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 02:56:30 10 Feb 2012
LinksList Documentid: 29779199
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