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Arby's Scores In Swimsuit Issue

I can see why a brand would want to put an ad in the Sports Illustrated Swimsuit Issue .

But at $375,000 for a full page, there are a lot of challenges. Well, one. A whole lot of beautiful women in bikinis surrounding your pitch.

But I have to give it to the folks at Arby's . Not only did I stop. I read the whole ad.

Arby's Advertisement
Sports Illustrated Magazine
Arby's Advertisement

Way to go the extra mile, Arby's. Realize what you're up against, create something special and make it a "splash."

Questions? Comments? SportsBiz@cnbc.com