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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
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Feb.11
11:03 AM ET
Wednesday, 11 Feb 2009
Arby's Scores In Swimsuit Issue
Posted By:Darren Rovell
Topics:Consumers | Retail Sales | Endorsements | Television | Media | Print Media | Marketing | Advertising | Sports
Sectors:Retail | Food and Beverage | Media | Personal and Household Goods
Companies:Wendys International Inc | Time Warner Inc
I can see why a brand would want to put an ad in the Sports Illustrated Swimsuit Issue [TWX
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But at $375,000 for a full page, there are a lot of challenges. Well, one. A whole lot of beautiful women in bikinis surrounding your pitch.
But I have to give it to the folks at Arby's [WEN
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Sports Illustrated MagazineArby's Advertisement
Way to go the extra mile, Arby's. Realize what you're up against, create something special and make it a "splash."
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COMPANY : Wendy's/Arby's Group, Inc.
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