Yesterday, the New York Yankees and the Bank of America confirmed that theyare no longer talkingabout a big sponsorship deal at the new Yankee Stadium.
But that doesn't mean that Bank of America officials aren't satisfied with their return on investment from the sports world.
A Bank of America official told us that for every $1 they spend on sports marketing, they net $3. They also said that out of all the new checking accounts that were opened in 2008, 10 percent of those were attributed to their sports marketing programs.