Consumer Nation
- This Valentine’s Day Love Is Served on a Silver Platter
- New York Fashion Week Hits the Runway as Colors Pop
- PepsiCo CEO: We’re Not Splitting the Company
- Is Apple Coming to Sam’s Club Stores?
- W Hotels 'Fashion Next' Partnership to Hit the Runway
- Beer Giant Taps Into Cider in a Bid for Growth
- The Real Cost of Overtime Is Higher Than You Think
- Jason Wu Targets New Customers
- Do You Speak Super Bowl?
- Bargain-Hungry Cupid Grows Generous This Valentine's Day
RSS FEED
MOST SHARED
- Obama Likely to Call for Cutting Top Corporate Tax Rate
- Greek Debt Saga Back on Center Stage for Markets
- Special Feature: Wall Street History - How Wall Street Got Its Name
- Obama to Project $901 Billion Budget Deficit in 2013
- Private Homebuilders: Dead Men Walking
- To Play Senate Cybersecurity Bill, Cramer Likes Fortinet Stock
- Consumer Sentiment Falters, Despite Job Growth
- Should Zuckerberg Get Capital Gains Treatment for His Facebook Stock?
- We're Not Greece: Italian Prime Minister Monti
- Mad Money, February 10, 2012
- In Search of America's ‘Hottest Forecasters’
- Dow vs. S&P 500: Which is a Better Investment?
- Mick Fleetwood on the MP3 ‘Dumbing Down’ of Music
- Avis on the Road to Strong Growth: Analyst
- Private Homebuilders: Dead Men Walking
- LinkedIn’s Growth Is Already Priced In: Analyst
- The Real Reason Behind Bank of America’s Rally
- 5 Hedge Funds’ Top Stocks Soar After 2011 Rout
- This Valentine’s Day Love Is Served on a Silver Platter
- Greek Cabinet Approves EU, IMF Bailout Bill
- We're Not Greece: Italian Prime Minister Monti
- Private Homebuilders in the US: Dead Men Walking
- Dividend Payout Could Hit Record Amount This Year
- With Investors So Bullish, Stock Pullback Must Be Ahead
- Obama Likely to Call for Cutting Top Corporate Tax Rate
- New York Fashion Week Fall 2012
- NetNet: Why Saving Greece Could Destroy the World
- My Funny Valentine: When Love and the Fed Collide
A Silver Lining for Retailers in Consumer Spending Report?
News Editor
Consumer spending rose for the first time in seven months as consumers eased back into the marketplace. But don’t expect a quick return to consumers’ free-spending ways.
![]() |
Kirsty Wigglesworth / AP |
The 0.6 percent increase in consumer spending in January, reported by the Commerce Department earlier Monday, may speak more to seasonal anomalies than to changes in consumer patterns.
At best, it may be a sign that the worst declines are over.
Consumers typically spend the least in January and February. Usually, they are taking a breather from go-for-broke spending during the holidays.
Consumers cut back sharply on spending at the end of 2008, so January may have come on a bit stronger as a result.
“Consumers remain very worried, almost to the point of paralysis,” says Adam York of Wachovia. He says he expects the report is consistent with his expectation that the first quarter gross domestic product will not be as bad as it was in the fourth quarter.
Another sure sign that it’s too soon to call for a rebound in consumer spending is that the savings rate surged in January, according to Scott Hoyt, an economist at Moody’s Economy.com.
The report showed personal savings rose to its highest level since 1995 as consumers continue to squirrel away cash amid economic and job insecurity.
Savings jumped to an annual rate of $545.5 billion, the highest level since monthly records began in 1959.
“That is clearly not consistent with consumers who are spending aggressively,” Hoyt says.
Hoyt expects consumers to remain conservative with their spending and savings due to a both their job worries and to the loss of wealth many have suffered. If consumers have savings goals for retirement, college education or even to make a large purchase, the chances are they have taken a major step back Hoyt says.
“If they want to achieve those goals they’re going to have to save more aggressively,” Hoyt says. And that doesn't bode well for spending.
“The long-run trend in spending is still downward,” he adds.
Still, we take good news where we can these days, and the bright patch may mean that the pace of declines may be slowing.
“Maybe we have seen the worst of the declines, but we are still looking for a long, slow, drawn out recession…but we may have gotten to the point where we will see temporary upticks in some data,” York says.
More from Consumer Nation:
- Recession Is An Opportunity for Online Retailers
- Advertisers May Need to Embrace Consumer Fear
- Retailers Try to Find the Light When Neighbors Go Dark
- The Coming Retail Real Estate Nightmare
Questions? Comments? Email us at









