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Lebron James tells fans he will likely ditch the number 23 next year. CNBC's Darren Rovell has the story.
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Mar.16
1:04 PM ET
Monday, 16 Mar 2009
Beach Volleyball Ads Could "Spike" Attendance
Posted By:Darren Rovell
Topics:Consumers | Marketing | Advertising | Sports
The folks at the AVP, the professional beach volleyball league, know that the first key to drawing a crowd in this economic environment is to get people to look. Well, we definitely looked when we were shown the advertising that will be running in each of the markets where the tour will stop this year.
For what it's worth, we're told that the first shot is the bottom of a model and the second one is the posterior of AVP player Tyra Turner. Either way, we're pretty sure the AVP isn't in any danger of false advertising.
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