Current Housing Indicators |
| CURRENT | PREVIOUS | ||
| Existing Home Sales | 4.49m | ▼ | 4.74m |
| New Home Sales | 309,000 | ▼ | 344,000 |
| Housing Starts | 583,000 | ▲ | 477,000 |
| Building Permits | 547,000 | ▲ | 531,000 |
| HMI | 9 | UNCH | 9 |
| Existing Home Prices | $170,300 | ▼ (annually) | $199,800 |
| New Home Prices | $201,100 | ▼ (annually) | $232,400 |
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Realty Check
Lose Your Job? We’ll Pay The Mortgage
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iStockphoto |
Now I have to ask, do these companies honestly believe that this is a good idea? Yes, it may help assuage some buyer trepidation, but doesn’t it run the risk of drawing in buyers who might be more in danger of losing their jobs than average? And if, in fact, we see significantly more job losses, how are these guys going to make any money when they’re suddenly paying everyone’s mortgage?
It’s not that I don’t understand enticements. I think that for the car companies, it was a good idea, because they’re looking at much lower price points and therefore much lower risk. But these are homes, not cars, and frankly it feels a little fiscally dicey to me to market homes to buyers who might be on the margins of financial stability. I doubt the offers are going to make any difference to anyone who is secure in their job and income.
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