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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

First Look: Nike 'Butte' Naked Video

Published: Friday, 17 Apr 2009 | 10:58 AM ET

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By: Darren Rovell
Sports Business Reporter

The best Fortune 500 company in the world at viral video these days is Nike [NKE Loading... () ].

Hands down. It's not even close.

Today, Nike launched this digital short on Nikerunning.com and on YouTube that is the company's best effort yet.

Extra points for actually fitting in the product, the Nike Free 5.0, which has a suggested retail price of $85 and launches globally next month. Nike also used endorsers Lauren Fleshman, Nick Symmonds, Kara and Adam Goucher. Kara is the American favorite for the Boston Marathon, which takes place this upcoming Monday.

Questions? Comments?

Topics:Media | Consumers | Marketing | Advertising | Sports

Companies:Nike Inc

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