You know what people really like in business news stories? Especially these days? Targets.
We ran a nice little interview with Art Cashin, UBS Financial Services director of floor operations, yesterday. The headline was "The S&P's New Danger Number." It drew tons of readers. That pattern happens a lot. If an analyst, guru, or pundit is throwing out a number ... people generally want to know what it is.
Of course it's the curiousity factor. But I bet it is also the specificity. In a world where people fudge and qualify and hedge, it's nice to have a hard and fast benchmark. It makes things simple.