Interview with Magic COO Alex Martins

Tuesday, 19 May 2009 | 1:41 PM ET

This morning, I interviewed Orlando Magic chief operating officer Alex Martins. We talked about what playing into the Eastern Conference finals means to the team's bottom line.

Check out the interview.

Magic Money
The Orlando Magic are in the NBA's eastern conference finals for the first time since 1996 and that could mean big returns to the bottom line, reports CNBC's Darren Rovell.

Questions? Comments? SportsBiz@cnbc.com