We are outside Moscone West in San Francisco, awaiting the keynote address that begins at 1pEDT by Apple Sr. VP of Worldwide Marketing Phil Schiller.
I'll be live-blogging that speech, so check back here often for updates.
It's a festive environment out here, with an anticipated 5,000 attendees expected for the speech.
The biggest reception goes to the young ladies from iPorn Mobile, one of the thousands of Apps available on the Apple App Store.