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Current DateTime: 11:05:51 09 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/9/2012 11:06:30 AM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 11:05:51 09 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

If Lakers Win, Sportsbook Loses $400K

Published: Wednesday, 10 Jun 2009 | 9:58 AM ET
Text Size
By: Darren Rovell
Sports Business Reporter

Los Angeles Lakers
CNBC.com
Los Angeles Lakers

Sick of seeing all the action on the Los Angeles Lakers to win the championship, Bodog Sportsbook manager Richard Gardner decided to do something about it.

Anyone who placed a bet on any other team to win the title would get $50 back from Bodog if Kobe and his boys ended up hoisting the trophy. It's why, besides the players and the team executives themselves, Gardner probably has the most on the line.

Gardner was undoubtedly happy that the Orlando Magic won game three last night, though the oddsmaker knows the odds are against him.

"(Lakers coach) Phil Jackson is 43-0 in the playoffs when his team starts the series with a 1-0 lead, which is an unenviable position to be if you play for the Orlando Magic or if you’re the Bodog Sportsbook," Gardner said. "We had over 8,000 players take us up on our pre-playoff promotion."

The total damage if the Lakers win? Gardner already knows the number down to the cent: $394,411.50.

On another Finals gambling note, a slew of people who took the Lakers as four-point underdogs last night came away with nothing thanks to what happened in the final seconds.

Kobe Bryant reduced the Magic lead to a two-point deficit with a half of a second to go and it seemed like the game was over. But the refs put fractions of a second back on the clock, Rashard Lewis was fouled and he hit both shots. The final was 108-104. And everyone who thought they were cashing in with the Lakers and the points were disappointed.

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