McDonald’s wants to entice you into its restaurants more frequently. And that means doing something they haven’t done in quite a while.
We’re talking a brand new menu item. But not just any menu item – a juicy, mouth-watering burger – the first burger to be added to the menu since 2001.
According to a report on the Chicago Tribune it will be “made from a higher grade of beef than other McDonald's burgers.” These new Angus burgers weigh approximately 1/3 pound.
Sounds yummy if you’re a beef lover.
But don’t expect to find this new offering on the value menu. “The Angus is the fast-food giant's most expensive U.S. sandwich, priced at about $4,” writes the Tribune.
And that’s an interesting strategy considering McDonald’s is known for its dollar menu and value meals.
But interesting strategies may be called for. Same-store sales in May increased by 2.8% -- far less than the 4.3% increase of one year earlier.
Considering growth is starting to slow at McDonald’s will this new burger give the fast food giant a kick?