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Rising Star Stock - Monday July 6th

Which retailer's youthful appeal could earn it an important 'place' in your portfolio?

Karen Finerman's says it's Children's Place a store that specializes in kids apparel and accessories ages newborn to 14.

According to the company's website, all stores are corporately owned. They do not franchise or sell Children's Place merchandise at wholesale which keeps a tighter control on pricing.

Here are some more particulars:

Children's Place (PLCE)
-Based in Secaucus, New Jersey
-Sector: Services
-Industry: Apparel
-Market Cap: $727 million
-52 Week Low $16.45
-52 Week High $43.40
-Down 29% over the last 52-weeks

The company has made news lately after former CEO Ezra Dabah urged shareholders to vote against the current slate and instead nominate his choices for the board of directors. Current management supports the incumbents -- the shareholders meeting is July 31st.

What makes Children's Place a rising star stock?

The stock is trading at about 10 times earnings which is attractive, says Karen Finerman. They also have a fantastic balance sheet.

But more than that, I love their target customers; mothers. And mothers are loath to cut out spending for their kids even in this enconomy. Also, if Ezra Dabah wins his battle with the board he will control 5 seats out of 9 and would probably change management. The company did see some of its best growth under his direction.

As a result, I think the risk reward is attractive.

But don’t rush in right away. I’d wait for same-store sales on Thursday, she counsels. If the numbers are weak, pick up shares on the dip.


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Trader disclosure: On July 7th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (AGU), (C), (GS), (INTC), (MSFT), (NUE), (BTU); Finerman's Firm Owns (BAC) Preferred; Finerman Owns (BAC) Preferred; Finerman's Firm Is Short (BAC); Finerman Owns (RIG), (TBT); Finerman's Firm Owns (FCN), (MSFT), (NOK), (PBR), (RIG), (TBT), (WMT), (PLCE); Seymour Owns (AA), (AAPL), (BAC), (BX), (EEM), (FXI), (F), (NUE); Seymour's Firm Owns (MBT); Seymour's Firm Is Short (PBR), (PTR); Najarian Owns (COST), (DNDN), (GS), (MS), (V), (WFC), (HK); Najarian Is Short (NVDIA); Najarian Owns (AAPL) Calls

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