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SPORTS BIZ VIDEO GALLERY

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Wall Street Poker Face 06 Nov 2009
It's a new house of cards for a former Bear Stearns executive, with Steve Begleiter and CNBC's Darren Rovell.
Inside World Series of Poker 06 Nov 2009
Insight on the high stakes of world series poker, with CNBC's Darren Rovell and Power Lunch crew.
Vegas: Big Bucks Poker 06 Nov 2009
The World Series of Poker gets set for the home stretch in Las Vegas, and CNBC's Darren Rovell has the details.

Sports Memorabilia: Top Collector Hits a Homer

28 Oct 2009

Marshall Fogel, one of America’s top collectors of sports memorabilia, gives the public a glimpse of his prized possessions, including rare items from Babe Ruth, Mickey Mantle, and Ty Cobb. CNBC’s Darren Rovell says their value is more than just sentimental.

NY Yankees Break Even 27 Oct 2009
New York Yankees will not make a profit, but break even this year, with CNBC's Darren Rovell.

Saints Come Marching Back

27 Oct 2009

The New Orleans Saints is now one of the NFL's greatest success stories, with Rita Benson LeBlanc, New Orleans Saints executive VP/owner and CNBC's Darren Rovell.

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CNBC ON DIGG

Lacoste Runs Full Page Ad With Roddick Loss

Published: Monday, 6 Jul 2009 | 3:18 PM ET

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By: Darren Rovell
Sports Business Reporter

It has become a standard tradition. When a sponsored athlete wins a big tournament, the company runs a full page ad in a newspaper to congratulate them.

I wasn't shocked to see a collection of Roger Federer ads this morning after he beat Andy Roddick in an epic Wimbledon title match. But I was surprised to see this ad on the back page of the New York Times sports section.

Source: New York Times

Given the length of the match and the generic language of the ad, it makes you wonder if the match was over by the time Lacoste placed the ad with the Times.

Roddick undoubtedly gave great exposure to the "crocodile" brand, but his trainer Doug Spreen actually gave love to the other crocodile brand -- Crocs [CROX Loading... () ]. Speen was in Roddick's box, next to his wife Brooklyn Decker, wearing a Crocs hat and a Crocs shirt that was featured many times on the NBC broadcast.