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- The SI King 23 Nov 2009
  CNBC's Darren Rovell has the story on Scott Smith putting his Sports Illustrated collection on sale.
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- Lebron's Number 13 Nov 2009
  Lebron James tells fans he will likely ditch the number 23 next year. CNBC's Darren Rovell has the story.
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  Discussing bullet-proof sports equipment, with Rob Vito, Unequal Technologies president and CNBC's Darren Rovell.
- Celtics Courting Fans 11 Nov 2009
  The Boston Celtics are working hard to keep fans, with CNBC's Darren Rovell and Celtics president Rich Gotham.

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CNBC ON DIGG

Lacoste Runs Full Page Ad With Roddick Loss

Published: Monday, 6 Jul 2009 | 3:18 PM ET

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By: Darren Rovell
Sports Business Reporter

It has become a standard tradition. When a sponsored athlete wins a big tournament, the company runs a full page ad in a newspaper to congratulate them.

I wasn't shocked to see a collection of Roger Federer ads this morning after he beat Andy Roddick in an epic Wimbledon title match. But I was surprised to see this ad on the back page of the New York Times sports section.

Source: New York Times

Given the length of the match and the generic language of the ad, it makes you wonder if the match was over by the time Lacoste placed the ad with the Times.

Roddick undoubtedly gave great exposure to the "crocodile" brand, but his trainer Doug Spreen actually gave love to the other crocodile brand -- Crocs [CROX Loading... () ]. Speen was in Roddick's box, next to his wife Brooklyn Decker, wearing a Crocs hat and a Crocs shirt that was featured many times on the NBC broadcast.

Questions? Comments?

Topics:Consumers | Marketing | Advertising | Sports

Companies:Crocs Inc