×

Life Without Jobs

apple_logo_new.jpg

Few companies, or stocks for that matter, capture the imagination like Apple , with its snazzy array of iProducts.

And yet despite high expectations for its latest iPhone, the options market is pricing in a muted move of about 4.5% on earnings, right in line with the company's four quarter average post-earnings move.

Part of that may have to do with the fact that Apple shares are no longer captive to the latest breathless announcements about Steve Jobs' health.

"I think investors have become more comfortable with the idea that Jobs may not play a large role going forward," said Gene Munster, senior analyst at Piper Jaffray (BUY).

Still, the stock has had a pretty good run, up 8% this week alone, and 20% in the last three months.

But in spite of the run, one Options Action star remains bullish.

"Their product cycles are so strong heading into a seasonally strong period of back to school and then holiday season," said Dan Nathan, chief derivatives strategist at Phoenix Partners.

Throw in the fact that Apple has guided lower in 10 of its last 12 earnings calls, and one could make the case that any unexpected positive news could drive the stock higher.

We'll preview how the options market is setting up for the big event tonight on "Options Action."

Questions, comments send them to us at: optionsaction@cnbc.com

Latest Video

Tutorials

Host Bio

  • Melissa Lee

    Melissa Lee is the host of CNBC's “Fast Money” and “Options Action.”

Options Action Traders

From Our Sponsor

Options Action Newsletter:

Sign up to receive exclusive Options Action content. Each month you'll receive an exclusive message from host Melissa Lee and insight directly from one of the members of our Options Action panel. Keep your pulse on the market with the Options Action newsletter.

Please enter a valid email address
To learn more about how we use your information, please read our Privacy Policy.