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No Vick's At Dick's

Dicks Sporting Goods
CNBC.com
Dicks Sporting Goods

If you find an Eagles No. 7 jersey at one of Dick's Sporting Goodsstores, it will be a Ron Jaworski throwback and not a brand new Michael Vick. That's because the company has decided not to sell jerseys bearing Vick's name.

"We are simply evaluating the reaction of Eagles fans before we commit to buy it to sell in our stores," said Dick's chief marketing officer Jeff Hennion. "Right now, we're not sure how much demand there really is. If there's demand for it, we'll sell it."

While there has been anecdotal evidence that suggest that Vick jerseys have been selling well, one retailer told us that they weren't moving as fast as they had hoped. Not only is Vick's past a factor, our source said, but also the fact that it's hard to sell the jersey of a quarterback who is not the starter in this environment.

Two years ago, after Vick's dogfighting ring became public, Dick's was the first national retailer to pull all Vick products from its shelves. Dick's has nearly 400 stores in 40 states, but has the largest population of stores in Pennsylvania, where the company is based.

Dick's will report its second quarter earnings before the bell tomorrow.

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