The free app is called the Puma Index and here’s how it works. When the Dow goes up, the models on your iPhone put on their Puma clothes. When the Dow goes down, they start taking their Puma clothes off.
If the market goes down enough, the models strip down all the way to their Puma bodywear, a line extension the company has just launched.
“We’ve seen a lot of branded applications and a lot of them play it too straight down the middle,” said Antonio Bertone, Puma’s chief marketing officer. “We thought that if we could do this right and have models take off clothes when the market was going down, this could really work.”