Forgive me if I'm naive, but I never heard about the Derek Jeter Yankees hit record until a couple weeks ago.
Now his passing of Lou Gehrig as the Yankees All-Time Hit Leader is being celebrated everywhere I look.
First at Modell's, where Jeter commemorative hit T's have been flying off the shelves.
Now, it's the folks at Steiner Sports, who are having Jeter sign baseballs ($599), Yankees home jerseys ($999) with his new record and model bats ($999).
To some people, it's just a team hit record. To others, it's Jeter and the Yankees.
“Presales on SteinerSports.com have been amazing and website traffic has more than doubled," said Steiner Sports chairman Brandon Steiner, whose company has had a deal with Jeter since 1996. "We’ve seen interest from not only diehard Yankee fans but from athletes and sports fans across the country."
Jeter broke Gehrig's 70-year-old record of 2,271 hits on Sept. 11.