Skip navigation

Sports Biz


Current DateTime: 07:54:20 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 7:57:30 PM

SPORTS BIZ SLIDESHOWS

» More

Current DateTime: 07:54:20 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...
Loading...

ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

Four Pound Burger A Financial Success

Published: Tuesday, 15 Sep 2009 | 10:44 AM ET
Text Size
By: Darren Rovell
Sports Business Reporter

In March, we told the world about the Michigan WhiteCaps' Fifth-Third Burger and named it our Minor League Concession Item of the Year. Every news outlet picked up the story about the 5,000-calorie gut buster. I followed up by becoming the first to try it.

Fifth Third Burger

Today, we give you the final update and that's on what a success the item was at the ballpark. The team sold 1,948 burgers this season at $20 each. There were 298 fans - one fewer than the amount of fat in the burger (299 grams) - who took on the meatstrocity and ate the whole thing themselves.

Mickey Graham, the team's director of marketing and media relations, said that 476 people attempted the meat feat, meaning that 62.6 percent of people who tried to do it actually finished it.

The team took things a step further last week with the Burger Challenge, which was the only timed challenge of the year. Steve Landis of Walker, Mich., pictured here, ate the whole thing in 11 minutes and 1 second. Looks like Steve might have a future on the competitive eating circuit.
Steve Landis
Steve Landis


Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved


Current DateTime: 09:37:12 10 Feb 2012
LinksList Documentid: 29778428

Current DateTime: 02:33:41 10 Feb 2012
LinksList Documentid: 29779196

Current DateTime: 11:35:13 10 Feb 2012
LinksList Documentid: 29779197

Current DateTime: 02:56:30 10 Feb 2012
LinksList Documentid: 29779199
CNBCCNBC
About CNBC  |  Site Map  |  Video Reprints   |  Advertise  |  Help  |  Contact
Privacy Policy  |     |  Terms of Service  |  Independent Programming Report
  Data is a real-time snapshot  *Data is delayed at least 15 minutes
Global Business and Financial News, Stock Quotes, and Market Data and Analysis

© 2012 CNBC LLC.  All Rights Reserved.
A Division of NBCUniversal
Thomson ReutersThomson Reuters