One of my favorite headlines recently is, "Weight Watchers International Started at Underweight by Morgan Stanley".
As Americans continue to take in more than we put out, it makes sense to go long on the diet biz, even though Weight Watchers has underperformed the broader market this year. (Ironically, on Yahoo! Finance, when I went to compare the WTW chart to other stocks, Yahoo! suggested Western Union...). A recent article in Investors Business Daily points out that diet products company Medifast has seen its profits get 57 percent fatter over the last five quarters.
Still, we keep getting fatter.
Which leads to the real reason I'm writing this blog, because I'm about to gross you out, and that brings me pleasure.
I have found the perfect marketing tool for the diet industry. It's a blog called This is Why You're Fat, "Where dreams become heart attacks."
Go ahead, take a look at it. Tell me if you ever plan to eat again. I still can't figure out what's in "The Big Fat Ugly", and I don't think I want to know.
But here's a picture of something called "The Meat Baby".