CNBC.COM POSTS ITS 22ND STRAIGHT MONTH OF YEAR-OVER-YEAR GROWTH IN UNIQUE VISITORS
ENGLEWOOD CLIFFS, N.J. -- October 21, 2009 - According to the latest from comScore Media Metrix, CNBC.com, a top ten site in the Business/Finance News/Research category, scored its 22nd straight month of year-over-year growth in uniques. In September, 5.9 million people visited the online destination for global business news and expert analysis.
Additional CNBC.com September 2009 highlights include:
-- CNBC.com remains the #1 stand alone financial news web site by total page views.** The site's page views were 224MM for the month.
-- CNBC.com is the #1 site in the category in total minutes. Altogether, 582MM minutes were spent viewing CNBC.com, more than any other site in the business and financial news category.
-- CNBC.com remains #1 in time spent per visit, with users spending an average of 33.2 minutes per visit, the most in the Business/Finance - News/Research category.
-- CNBC.com is still the #1 business and financial news web site in minutes per visitor (97.9 min/visitor).
-- CNBC.com is #1 in page views per visitor with 38 pages viewed per person for the month, the most among sites in the category with more than 1MM visitors.
-- CNBC.com is #1 in audience affluence among the 10 ranked entities with the most visitors in the Business/Finance - News/Research category.***
CNBC.com is participating in comScore's newly launched Media Metrix 360, a panel-centric hybrid solution to digital audience measurement, and its September 2009 numbers are reflective of this new approach. Media Metrix 360 combines person-level measurement from comScore's proprietary 2 million person global panel with Web site server metrics.
**Source: comScore Media Metrix, September 2009, Business/Finance - News/Research category. "Stand alone" excludes portal-affiliated web sites.
*** Top ten by unique visitors; affluence defined as percent of unique visitors with a household income of $100k plus.
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.