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Seven Businesses That Did Not Survive 2009

That this year has been a tough one for small business is no surprise. But just how tough it has been continues to astound. In the first quarter alone, according to the Bureau of Labor Statistics, more than 400,000 businesses with fewer than 100 employees ceased operations, eliminating one million jobs. And it didn’t get much better as the year went on. “This is arguably the worst year for small business since the Great Depression,” said Mark Zandi, chief economist of Moody’s Economy.com. When the numbers get that big, it can be easy to forget the human beings behind the numbers. Here’s a look at seven businesses that failed this year:

Business:Knight-Celotex, a Northfield, Ill. maker of fiberboard. Opened: 1920. Closed: June.

At its peak: When Jim Knight bought the Celotex brand in 2001, it was taking in $46 million a year in revenue. By 2006, it was up to $115 million in revenue and 500 employees in four manufacturing locations. It was the world’s largest maker of fiberboard.

Source: Getty Images

What went wrong: The collapse of the construction industry. Revenue fell to an annualized rate of $50 million in the last quarter of 2008. Soon after, Bank of America — which had taken over the Chicago-based regional bank that held Knight-Celotex’s loans — declared the company in technical default because its debt exceeded the percentage of cash flow established in its contract. The company was sold in pieces in bankruptcy.

Looking back: “One of the key things to be aware of is who your partners are and choose them wisely,” Mr. Knight, 55, said “Although all money’s green, it’s not all the same. It can come at a terrible cost.”

Business:Rococo, a women’s fashion boutique in Houston. Opened: August 2008. Closed: November.

At its peak: Just four months after its opening, the 1,200-square-foot shop in River Oaks — Houston’s Beverly Hills — was pulling in $40,000 a month in revenue. In early 2009 Houston magazine called it a top store for style.

What went wrong: The owner, Jennifer Watson, 39, says sales started to spiral downward in March. “I went from $1,000 to $3,000 every day to five days in a row with zero sales,” she said. Besides the weak economy, she blames the mall owner’s decision to raze a local historical building in an expansion: “People called River Oaks Shopping Center the most hated mall in Houston.”

Looking back: Currently working as a personal assistant to a local cardiologist, Ms. Watson said she wished she’d rented from a small non-commercial landlord who might have been more flexible when times got tough.

Business:Yarbrough’s Family Restaurant, a Shawnee, Kan., eating place. Opened: 1966. Closed: December.

At its peak: In its first 10 years, Yarbrough’s was the only restaurant in Johnson County. Just down the street from the town’s movie theater, it served some 600 people a day.

What went wrong: Yarbrough’s demographic began to age. And then, when the stock market dropped last year, even loyal customers began to cut their visits from three times a week to once every other week. In addition, the third-generation owner, Michael Yarbrough, says chain restaurants like Applebee’s trained people to expect assembly-line food instead of less-than-picture-perfect home cooking. Revenue, from a height of $3,000 a day a decade ago, fell by half.

Looking back: “I think me and my wife have done everything we could,” said Mr. Yarbrough, 40. “We tried extending hours for breakfast, opening seven days, and even a commercial on TV. I don’t know what I’m going to do. I’ve been here basically my whole life. I made my first pie when I was 8.”

Business:Kane Steel, a Millville, N.J., steel distributor. Opened: 1955. Closed: November.

At its peak: In 2004 and 2005, the company was doing $40 million in annual sales and had more than 100 employees.

What went wrong: In September 2008, commodity prices suddenly began to plummet and the second-generation owner, Cliff Kane, found himself selling his inventory at cost. And then, with the recession, his sales volume dropped 40 percent. “You can get costs down over time,” Mr. Kane said, “but when you have the revenue drop we had with the margin drop, you can’t get small enough fast enough.”

Looking back: “I would like to stay in the business,” said Mr. Kane, who is 57. “This is all I’ve known for my professional career.” On Jan. 4th, he plans to start his job search.

Business:Body Styles by Mel, a Forest Hills, Md., fitness center. Opened: 2001. Closed: November.

At its peak: In 2007, Mel Royster moved from a 4,000-square-foot gym to a 16,000-square-foot gym. By 2008, he was pulling in some $65,000 a month in revenue and doing more than 300 personal training workouts a week.

What went wrong: Because Mr. Royster, 52, was paying $20,000 a month rent at his new location, he needed a packed house to break even. “Expanding was the first mistake,” he said. “I knew going in that working capital was going to be an issue. But, being stubborn, I did it anyway.” In early 2009, revenue began to fall, declining to $45,000 a month.

Looking back: “I didn’t have the right business people in place to generate the revenue I wanted,” said Mr. Royster, who believes his employees weren’t selling aggressively enough. “I tried to run it like a family, and I think I got a little too relaxed.”

Timing is everything.

Business:Kimberly’s Hallmark Shop, a Warren, Mich., greeting card and home store. Opened: 1970. Closed: March.

At its peak: In 2000, the store brought in about $780,000 at its mall location across the street from the G.M. Technical Center, the car maker’s primary engineering operation.

What went wrong: G.M. layoffs reduced the Technical Center staff from a peak of more than 20,000 to some 12,000. After last year’s gas spike and credit market collapse, businesses abandoned the mall until only four remained. “Even the dollar store closed,” said Hallmark’s owner, John Greer, 50. “It was a ghost town.” With 2009 sales projected to hit only $400,000, Mr. Greer decided to shut down in March.

Looking back: A retired Air Force lieutenant colonel who bought the store in 2004, Mr. Greer says that if he’d been spending more time thinking about the future he would have moved to a new location. “I was doing marketing and sales, but you get so caught up you don’t pay attention to your growth strategy,” he said. Mr. Greer has founded Mind Over Management, a consulting firm aimed at helping companies carry out long-term strategies.

Business:Concierge at Large, a La Mesa, Calif., concierge outsourcer. Opened: 1997. Closed: August.

At its peak: One of the first companies to offer concierge outsourcing to residential and corporate clients, its revenue peaked at $2.5 million in 2007. By 2008, the owner, Cynthia Adkins, thinks, it was the longest operating luxury concierge service in the United States.

What went wrong: Corporate clients began cutting perks, and concierge services were one of the first. “This April, a corporate client of nine years gave us 30 days’ notice,” said Ms. Adkins. “They were crying when they called. I thought I could cut down costs to meet their budget. I didn’t think they’d take it out of the budget.” Revenue projected for 2009 fell to $80,000.

Looking back: In retrospect, Ms. Adkins believes she should have sold the business. “I would have loved to move on when it was doing well,” said Ms. Adkins, 50. “I could have parlayed it into something better. But when random calls came interested in me or the company, I wasn’t prepared.” Today, Ms. Adkins is selling CORE, a “concierge in a box” set-up and training system based on her business.