It may be halfway around the world from Detroit, but the auto expo this week in New Delhi, India is in many ways a far more important than the one we'll see next week in Detroit. Perhaps that's the reason so much of the world's press is focused on the slew of small and electric cars that will be unveiled in India. Reporters are handicapping who has the best shot to win over the hearts and minds of an Indian auto market primed for a major expansion.
For those of you dismissing the rising importance of India or who fail to see why we should care about the small cars being introduced in New Delhi, it's time to wake up and realize this is the next great battle ground for auto makers. Ten years ago people shrugged their shoulders about the China auto market. No more. It's now #1 and continuing to grow quickly. India is on the same trajectory and well over two thirds of the cars sold will be small models.