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Current DateTime: 04:03:39 10 Feb 2012
LinksList Documentid: 23279670
Expiration DateTime: 2/10/2012 4:06:30 PM

SPORTS BIZ SLIDESHOWS

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Current DateTime: 04:03:39 10 Feb 2012
LinksList Documentid: 37998722

DARREN ROVELL'S SPORTS INDEX

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ABOUT SPORTS BIZ

Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.

How Marketable Is Tim Tebow?

Published: Tuesday, 19 Jan 2010 | 10:29 AM ET
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By: Darren Rovell
CNBC Sports Business Reporter

Tim Tebow
Getty Images
Tim Tebow

University of Florida quarterback Tim Tebow reportedly will be appearing in a pro-life TV commercial with his mother on Super Bowl Sunday. That along with the talk of how far Tebow might fall in the NFL Draft got us thinking: Just how marketable is Tim Tebow right now?

We called our friends at the Davie-Brown Index to compare Tim Tebow's endorsement attributes to current NFL quarterbacks.

According to the DBI, Tebow is:

  • More known than Aaron Rodgers (Packers).
  • More appealing than Brett Favre (Vikings), Tony Romo (Cowboys) and Tom Brady (Patriots).
  • More of a trendsetter than Ben Roethlisberger (Steelers), Eli Manning (Giants) and Drew Brees (Saints)

Because of his remarkable college career, it looks like Tebow should expect to cash in on plenty of deals for Florida-based companies, with more deals coming if by chance he gets picked by the Jacksonville Jaguars.

Questions?  Comments? 

© 2012 CNBC, Inc. All Rights Reserved


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