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DARREN ROVELL'S SPORTS INDEX




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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
How Marketable Is Tim Tebow?
By: Darren Rovell
CNBC Sports Business Reporter
CNBC Sports Business Reporter
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Getty Images Tim Tebow |
We called our friends at the Davie-Brown Index to compare Tim Tebow's endorsement attributes to current NFL quarterbacks.
According to the DBI, Tebow is:
- More known than Aaron Rodgers (Packers).
- More appealing than Brett Favre (Vikings), Tony Romo (Cowboys) and Tom Brady (Patriots).
- More of a trendsetter than Ben Roethlisberger (Steelers), Eli Manning (Giants) and Drew Brees (Saints)
Because of his remarkable college career, it looks like Tebow should expect to cash in on plenty of deals for Florida-based companies, with more deals coming if by chance he gets picked by the Jacksonville Jaguars.
Questions? Comments?
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