It was a collective "awwwww" moment, when the "how to assemble a crib" came up at the end of the Google Super Bowl commercial.
It's more like a collective "arrrrrgggghhh" as you watch the spoof ad from the folks at Slate V, taking the romantic minimalism of Google , and shrink-wrapping it around the horrible turn of events befalling Tiger Woods.
Watch this clip and for once, you're happy you're not Tiger.
The Zales bit is great; the Jeter STDs query not so much.
Sure the Google ad had been around since November, enjoying 1 million views on YouTube so far.
But you gotta hand it to Slate: they didn't know this was going to be turned into a Super Bowl ad until the last few days and they were able to create this.
Tiger and his image people are now having to deal with another OMG moment.
Questions? Comments? TechCheck@cnbc.com