Price: Under $10 to $29.99
Available: July 2010
Last year’s runaway holiday hit, the Zhu Zhu pet, is back and this time these hamsters mean business. The company is rolling out two “Kung Zhu” Ninja Warriors and a military-themed “Special Forces” line to bring older boys into the brand. Hamsters in the new line wear battle armor and can fight in an arena or in vehicle-to-vehicle combat. The company also is expanding its more traditional product beyond hamsters.