It will be the greatest ratings we’ve ever seen.
But ESPN and CBS are already restricted to the number of hours they can show the Masters and more importantly, the number of commercials they can sell (four minutes worth an hour). So those who are buying CBS stock today – and shares are up more than two percent – let’s hope it’s for that March Madness bump.
It will be the greatest demand for hotels we’ve ever seen.
But, as of late last week, almost all the hotels in Augusta were sold out.
It will likely be the best week at the concessions Augusta National has ever seen. But remember, this is one of the only organizations in America that doesn’t exactly care about making money. So don’t expect some extra runs on some collared shirts now or a raising in the price of those famous pimento and cheese sandwiches.