Ten years ago, Mark Dowey and his two friends in the dairy business were sitting in a country club dining room when one of them ordered an Arnold Palmer, the half lemonade, half iced tea drink combination made famous by the golfing legend.
Up untl that point, Palmer — whose connection to the drink goes back to the late 1960's when he was reportedly overheard ordering the drink in a restaurant — had not capitalized on it. Knowing this, the three decided it would make sense to draw up a business plan — on a napkin of course — and present it to Palmer's agents at IMG.
IMG soon granted the rights for Arnold Palmer tea to Dowey's company, Innovative Flavors, who would search for the perfect partner to make the product.
As part of the process, the business team surrounding the now 80-year-old golfer trademarked his name associated with the product.
They found that partner in AriZona Beverage Company and the rest is history.