Apple iPhone Event: The Live Blog
This is the live blog of Monday's Apple iPhone event from San Francisco, California. The first post is at the bottom and the most recent at the top. If you want to read from beginning, cursor down to the end of the page.
2:58 PM EST: As I wrap this up, Jobs says the newest version of iPhone took 18 months to design. A big thank you to the huge team of engineers responsible.
Thanks for checking back here. Now it's time to ice these thumbs! Thanks for reading! Live blog is now over.
2:53 PM EST: I had to do a quick live update for TV, so I've been out of the room for a bit.
2:46 PM EST: He's now showing a video summarizing iPhone 4.
2:44 PM EST: Unveiling some accessories. iOS4 upgrades for iPhone 3GS and 3G, though not all features will be supported. Upgrades will be free on June 21st.
2:43 PM EST: New iPhone 4 on sale June 24. Pre-orders start a week from tomorrow. Shipping in five countries in June, and in July 18 more! That's an enormous simultaneous roll-out. By Aug, 24 more countries, and by Sept, 40 more. Apple's fastest roll-out ever.
2:42 PM EST: iPhone 4, $199 in US for 16 gigs, $299 for 32 gigs, in either black or white. AT&T will make an incredibly generous upgrade offer: if your contract is up any time this year, you are eligible for a new iPhone 4 with a new 2 year agreement.
2:41 PM EST: The biggest leap we've taken since the original iPhone, says Jobs.
2:40 PM EST: This is one of those moments that remind us why we do what we do, says Jobs. FaceTime will become an open industry standard, says Jobs.
2:39 PM EST: Now showing a TV commercial featuring FaceTime.
2:36 PM EST: We call this FaceTime Video Calling. Anywhere there is wi-fi, and no set-up required.
2:35 PM EST: Jobs says he grew up watching the Jetsons, and video-calling was a dream. Today it's real, says Jobs, especially if people turn their wi-fi off.
2:34 PM EST: One more thing! Jobs says in 2007, Jobs called Jonathan I've, Apple designer on stage. He's doing so again via VIDEO PHONE CALLING. Welcome to the new era of mobile video phone calling. Very cool. Connection seems solid, but wi-fi issues are making it a little spotty
2:32 PM EST: Jobs says Apple now has about 48 percent of the mobile advertising market through iAds, based on market predictions from JP Morgan. And in only 8 weeks.
2:31 PM EST: Already, advertisers have purchased $60 million in under 8 weeks.
2:29 PM EST: Nissan will also give away a Leaf, but users have to enter the contest by going through an iAd.
2:27 PM EST: Showing the Nissan ad for the new all-electric Leaf vehicle.
2:26 PM EST: Apple sells and hosts the ads. All you have to do is tell us where to put them, and you make money. 60 percent of the revenues go to the developers. Started selling ads just 8 weeks ago, and already Nissan, Citi, Unilver, AT&T, Chanel, General Electric, Liberty Mutual, State Farm, Geico, Campbell's Soup, Sears, Target, JC Penney, DirectTV, Best Buy, and Disney have all already signed up.
2:23 PM EST: Number 8, iAds. Why are we doing iAds? To help our developers earn money so they continue to develop free and low cost apps for our users. Trying to combine the emotion of video with the interactivity of the web, says Jobs. iAds keep you in your app, says Jobs. iAds won't hijack users out of your app.
2:21 PM EST: As he demo's this app, I have to say, Steve Jobs appears to be "back." Yes, he's still thin, but this is kind of like his new normal. He's completely in control, even with the demo snafu earlier, he's in good spirits, good humor, his voice is strong, and not thin as it has been at prior, recent Apple events. He looks strong, commanding, and clearly in charge. Now, back to the presentation.
2:19 PM EST: Steve is now demo'ing the iBookstore.
2:18 PM EST: Now that books are available across all three iOS devices, and wirelessly, you can purchase a book on one device and download to all three devices at no extra charge. iBooks will automatically and wirelessly sync current place, bookmarks and notes across all devices.
2:17 PM EST: iBooks app now coming to iPhone as well.
2:16 PM EST: Apple also adding Microsoft's Bing as a search choice, but Google will still be the default. Jobs says "Microsoft has doneareally nice job" with Bing. With Yahoo, iPhone users now have three choices. This month, Jobs says, Apple will sell its 100 millionth iOS device, across iPod Touch, iPhone and now iPad.
2:14 PM EST: Better data protection, wireless app distribution and Jobs says enterprise customers are particularly happy with the new iOS4.
2:11 PM EST: Showing multi-tasking now, running multiple apps, music from Pandora. Showing mail now, a unified inbox which is nice. Threading too, so you can see all the emails from a single conversation (a popular feature on Gmail, by the way.)
2:09 PM EST: 100 new features. "Software running in the background just sort of exhausts the battery," Jobs quotes Google's Larry Page as saying. Too funny. Jobs says, he's right, unless you do multi-tasking right. Another not so subtle swipe at his buddies in Mountain View.
2:08 PM EST: Ok, on with the show: unveiling a new operating system called iOS4. No more iPhone OS. Most ambitious release to date, says Jobs.
2:07 PM EST: Jobs has gotten to the bottom of the crashed demo. Says there are 575 wi-fi stations operating in the room right now and Apple's system can't handle it. Jobs is now asking all the bloggers to turn off their devices so he can continue with the demo. A clear swipe at bloggers! Wow! (Just as an aside, I'm on AT&T 3G, using a BlackBerry so I'll just continue on my merry way!)
2:04 PM EST: Steve Jobs back on stage. Available for purchase, $4.99 "if we approve it," jokes Jobs.
2:03 PM EST: iMovie for iPhone is pretty sweet. Not only can you cut your own video, you can even import a music bed, change the "themes" of what you want the finished product to look like. No more taking your content and having to upload it to the Mac at home. One device only. This is very, very cool.
1:59 PM EST: Apple also unveiling iMovie for iPhone. Randy Ubillos, chief architect, video apps is demo-ing. Very cool.