This is the live blog of Monday's Apple iPhone event from San Francisco, California. The first post is at the bottom and the most recent at the top. If you want to read from beginning, cursor down to the end of the page.
2:58 PM EST: As I wrap this up, Jobs says the newest version of iPhone took 18 months to design. A big thank you to the huge team of engineers responsible.
Thanks for checking back here. Now it's time to ice these thumbs! Thanks for reading! Live blog is now over.
2:53 PM EST: I had to do a quick live update for TV, so I've been out of the room for a bit.
2:46 PM EST: He's now showing a video summarizing iPhone 4.
2:44 PM EST: Unveiling some accessories. iOS4 upgrades for iPhone 3GS and 3G, though not all features will be supported. Upgrades will be free on June 21st.
2:43 PM EST: New iPhone 4 on sale June 24. Pre-orders start a week from tomorrow. Shipping in five countries in June, and in July 18 more! That's an enormous simultaneous roll-out. By Aug, 24 more countries, and by Sept, 40 more. Apple's fastest roll-out ever.
2:42 PM EST: iPhone 4, $199 in US for 16 gigs, $299 for 32 gigs, in either black or white. AT&T will make an incredibly generous upgrade offer: if your contract is up any time this year, you are eligible for a new iPhone 4 with a new 2 year agreement.
2:41 PM EST: The biggest leap we've taken since the original iPhone, says Jobs.
2:40 PM EST: This is one of those moments that remind us why we do what we do, says Jobs. FaceTime will become an open industry standard, says Jobs.
2:39 PM EST: Now showing a TV commercial featuring FaceTime.
2:36 PM EST: We call this FaceTime Video Calling. Anywhere there is wi-fi, and no set-up required.
2:35 PM EST: Jobs says he grew up watching the Jetsons, and video-calling was a dream. Today it's real, says Jobs, especially if people turn their wi-fi off.
2:34 PM EST: One more thing! Jobs says in 2007, Jobs called Jonathan I've, Apple designer on stage. He's doing so again via VIDEO PHONE CALLING. Welcome to the new era of mobile video phone calling. Very cool. Connection seems solid, but wi-fi issues are making it a little spotty
2:32 PM EST: Jobs says Apple now has about 48 percent of the mobile advertising market through iAds, based on market predictions from JP Morgan. And in only 8 weeks.
2:31 PM EST: Already, advertisers have purchased $60 million in under 8 weeks.