Apple iPhone Event: The Live Blog
1:58 PM EST: Camera also records 720p at 30 frames per second HD video recording. Tap to focus, built-in video editing.
1:56 PM EST: Number 5, a whole new camera system. Not just about megapixels. It's about capturing the photons, and low-light photography. Now a 5-megapixel camera (used to be 3), and a backside illuminated sensor, which offers better light. There's a 5x digital zoom, tap to focus, and LED flash built in.
1:53 PM EST: Seeing what this does, is truly stunning. The motion is so fluid, so natural. It's really something to see.
1:51 PM EST: Number 4, adding a gyroscope to the existing accelerometer. A 3-axis gyro, pitch, roll and yaw, rotation about gravity, 6-axis motion sensing, and new APIs to show what it does. This is HUGE for game developers.
1:50 PM EST: The battery is huge inside, meaning talk time, media and web surfing, all now have extended battery life.
1:48 PM EST: The iPhone 4 is powered by Apple's own A4 chip. Hear that Qualcomm , Intel ?
1:47 PM EST: We think this will set the standard for displays for the next several years, says Jobs. Maybe the most important single component of the hardware, he says.
1:46 PM EST: It appears Jobs has lost his network connection. This is pretty stunning. He's gonna try it again, but he's clearly a little flustered. Showing photos now instead. Jobs just asked the crowd jokingly for any suggestions and someone yelled "Verizon!" Ouch!! Jobs reminded everyone that he was on wi-fi. Oooooooh! But still. So rare. Jobs is moving on to the next topics. Fall-out should be interesting.
1:43 PM EST: Wow, stop the presses! A rare misstep. Network issues have taken the demo down! Same thing happened to Schmidt and team in this exact room during the GoogleTV unveiling a few weeks ago.
1:41 PM EST: Jobs now showing a comparison between the iPhone 3GS and the new iPhone 4. There is a noticeable difference. Jobs says they needed to get special projectors just for this demo. (Really? Well, yeah, really.)
1:39 PM EST: That's the first thing, says Jobs. Second, the retina display. Dramatically increasing the pixel display by 4x. The advance, says Jobs, will allow for 326 pixels per inch. Never a display like this on a phone. 300 pixels, says Jobs, is the limit of the human retina, so 326 means a clarity that no one has ever seen on an electronic device. The iPhone 4 is like HD for the small screen.
1:36 PM EST: Jobs now talking about those strange stainless steel bands, three of them, that no one knew what they were when that prototype leaked. Turns out, it's a unique integrated antenna system for wi-fi, 3G, and more. Never been done before.
1:34 PM EST: Glass, stainless steel, precision. It's like a beautiful old Leica camera, says Jobs. You think you've seen it, he says, but you haven't until you hold it, a clear swipe at the prototype scandal from Gizmodo last month (see image below). Thinnest smart phone on the market.
1:33 PM EST: Going through iPhone history: 2007, the iPhone essentially created the smart phone sector. In 2010, the biggest leap since the original iPhone. Introducing the iPhone4. Well over 100 new features, and Jobs will highlight 8 of them. An all new design, says Jobs, and "some of you may have already seen this!" Uproarious laughter.
1:31 PM EST: A lot of stats floating around: from Nielsen, Research in Motionis number 1 with 35 percent, and Apple is number 2 at 28 percent. iPhone's marketshare is 3x bigger than Android from Google. And mobile browser usage, iPhone has 58.2 percent of the total market, compared to nearly 23 percent for Android.
1:29 PM EST: Steve Jobs back on stage. Discloses, just last week, Apple crossed 5 billion App Store downloads. And with 70 percent of revenue going to developers, Apple has paid out $1 billion. That's an OMG stat. Now on to iPhone!
1:27 PM EST: Guitar Hero, available on the App Store today for $2.99.
1:25 PM EST: Steve Jobs back on stage. Activision's Karthik Bala, sr. VP, showing a mobile version of Guitar Hero. Already, 40 million Guitar Hero units have sold globally. Now developing an exclusive mobile version for iPhone and iPod Touch. Gotta think this will look that much better on the big screen of the iPad.
1:23 PM EST: Now giving a demo of this game. I gotta tell you, every time I see a game of any kind played on this platform, I have to think that Nintendo and Sony have to be freaking out. And I have to believe this will be a big topic at the big E3 show in LA next week. Like CTIA and wireless, Apple won't be at E3, but its presence will be felt in a significant way.
1:21 PM EST: Mark Pincus from Zynga is now on stage. Zynga is introducing Farming for the iPhone. Farmville is most successful game and now going mobile. Every week, 35 million people play Zynga games. 70 million monthly active users in under a year for Farmville. Now showing Farming on the fly.
1:19 PM EST: Netflix CEO Reed Hastings is now on stage, saying the new Netflix iPad app is a huge success. Introducing the new Netflix app for iPhone. The exact same service you're used to: start a movie on your big screen TV, and continue it on your iPhone. Now giving a demo. Service will be available this summer. And the Netflix iPhone app will be free.
1:16 PM EST: Highlighting the eBay app, and CEO John Donahoe says there have already been 10 million downloads, $600 million in volume last year, and $1.5 billion to $2 billion this year (which we reported in my interview with Donahoe last week.)
1:15 PM EST: Three reasons why those 5 percent of apps aren't approved. (1) don't perform as advertised (2) a developer uses a private API (3) they crash.
1:14 PM EST: First salvo to Google : Theo Gray from Wolfram says he earned more on the sale of The Elements for ipad in one day than on ads from periodictable.com on Google in 5 years.
"You've read a lot about our process of approving apps. Apple gets 15,000 a week in 30 different languages. 95 percent of apps we get are approved in 7 days."
1:13 PM EST: Now, an update on the App Store. We support two platforms, says Jobs. The first one is HTML5, fully open and uncontrolled. (Now the Adobe Flash controversy takes center stage.) The second platform is the App Store, a curated platform with 225,000 apps.
1:11 PM EST: Enhancements for iBooks: make notes on the e-book. Now, electronic bookmarks as well, noted in the book's table of contents. Added the ability to view and read PDF's, too.
1:10 PM EST: Shoppers have bought 5 million iBooks from the Apple bookstore app for iPad.
1:07 PM EST: Jobs says 9 more countries to come by end of July. More than 8,500 native apps for iPad specifically, downloaded 35 million times, or about 17 apps per iPad.
1:06 PM EST: iPad has sold over 2 million units in 59 days, available in 10 countries. Showing video clip of news coverage of iPad release from around the world.
1:05 PM EST: Steve begins with a few updates: it is magical, he says, because of an email: I was sitting in a cafe with my iPad and it got a girl interested in me. Jobs loved this note.