In February, shoe and apparel company Under Armour signed a yet undrafted Dez Bryant to an endorsement deal. Weeks later, the former Oklahoma State wide receiver, who only played three games his senior season, was featured in the company’s “I Will” television commercial that aired during the NFL Scouting Combine that Under Armoursponsored.
But less than a month after Bryant was drafted 24th overall by the Dallas Cowboys, Bryant showed up to organized team activities wearing Nike shoes and Nike gloves and apparently has been wearing that brand ever since.
On Monday, an Under Armour official told CNBC that the short-lived relationship was already over.
“Under Armour and Dez Bryant mutually agreed to part ways,” UA’s senior vice president of sports marketing told CNBC, in a statement. “We wish Dez all the best as he embarks on a professional career.”
Bryant's marketing agent Peter Miller of Jabez Marketing Group was not immediately available for comment.