Turn on Comedy Central's "The Daily Show" and you may see a cameo of Dr. Doom Nouriel Roubini sitting in a supply closet. Check out the New York Times' Tuesday edition and you'll see a big feature on the new credence - and cache - that markets are giving to dire predictions.
Following three years of financial crisis the bears are being courted across the world for their latest prediction of doom, from forecasts of the New Great Depression to Dow at 1,000.
But along with the usual bull vs. bear debate, it may be time to add the shark to the market menagerie.
"Jumping the Shark" was originally a term for TV shows that were hits, but then headed downhill at a specific moment (the original example was "Happy Days" when Fonzie water skis over a shark tank at a beach.)
And the persistent popularity of the doom mongering begs many questions. What happens when contrarians become mainstream? Will Armageddon cease to be cool, allowing the bulls to take over?
And critically, are we coming to the end of three years of crisis or just getting started?
"The market is currently on a very critical juncture," Philippe Gijsels, the head of research at BNP Paribas Fortis Global Markets, told CNBC in an e-mail. "I expect quite a bit of volatility today and over the next couple of days and weeks.”
“When we look back on the performance of the markets this year, we have been all over the place, there has quite a bit of volatility but overall the market is pretty much flat both in the US and Europe," Gijsels said. "The reason for this is that the tug of war between the top down and bottom is still raging and is still undecided."