Psychologist Soraya Mehdizadeh analyzed 100 Facebook users' profiles against their real-world personalities. After having 50 male and 50 female student participants answer questions about their demographics, Facebook activity, self-esteem and narcissism, Mehdizadeh rated each student's page for self-promotional content, assessing the "About Me" section, photos, notes and status updates.
In a separate study out of San Diego State University, some 60 percent of college students agreed with the statement "people in my generation use social networking sites for self-promotion, narcissism, and attention-seeking."
So are you a facebook narcissist? Here's one way to find out:
Take the Narcissistic Personality Inventory, a tool used by Dr. Drew Pinsky and S. Mark Young, a professor of entertainment business at the University of Southern California.