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Darren Rovell brings you his unique take on the business of sports: a multi-billion dollar global industry and obsession full of personalities and products. On Sports Biz, Darren will give you his up-to-date take on everything from salaries to endorsement deals to marketing and promotions, trades and tirades – in short, everything that makes sports so exciting.
Head & Shoulders Insures Polamalu's Hair
Published:
Monday, 30 Aug 2010 | 2:48 PM ET
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By: Darren Rovell
CNBC Sports Business Reporter
CNBC Sports Business Reporter
If you're a shampoo brand, there's no better endorser than Pittsburgh Steelers safety Troy Polamalu, whose long Samoan locks flow out of his helmet.
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AP Troy Polamalu |
] brand announced Monday it would be insuring Polamalu's hair for $1 million through Lloyd's of London. "Until now, no other NFL player’s hair has been so ridiculously full and thick to warrant this first ever type of insurance policy," the company said in a statement.
Here's how the deal works. If Polamalu loses 66 percent or more of his hair during the next seven months, we presume without getting a haircut, he will collect the $1 million.
A trichologist, who studies the hair and the scalp, has examined Polamalu's hair prior to the insurance policy and assured Lloyd's that it is currently 100 percent healthy.
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