There’s no doubt that Tim Tebow, at least as of now, is the most marketable player in the 2010 Draft Class. He has deals with Electronic Arts, Nike and Jockey and his Denver Broncos jersey was the best selling in the league this offseason.
But the former University of Florida quarterback is reaffirming that his marketing interests won’t be controlled by a big agency. Instead, his brother Robby and long-time friend Angel Gonzalez will run the business called XV Enterprises. Promising more personal interaction than the larger conglomerates, XV Enterprises announced today it will take on other athletes besides Tebow.
“We interviewed the top 15 marketing agencies in the world and went through their dog and pony show,” said Robby, Tebow’s older brother. “They were big and smooth and wore three-piece suits and some of them are very good at what they do. But one thing we realized is that they were talking about the things for Timmy that we were already thinking about. And when it came to negotiating we could do the job as good as they could and we weren’t necessarily worrying about that 20 percent cut.”
The company’s next move involving the Broncos quarterback launched Tebow’s official Web site, TimTebow.com, this afternoon along with his social media profiles on both Facebook and Twitter. The Web site previews a documentary that has been in the works since the end of Tebow’s collegiate career and follows him through the transition to the next level. The eight months of footage, which is owned by XV Enterprises, is currently being pitched to several media outlets.
