“It is a tough, tough market, but if the shoes really do increase your vertical and they really do increase your chances that you can dunk, and the word gets out about it, the shoes will sell no matter what the price,” said Jed Berger, Modell’s senior vice president of marketing. “To many, three hundred dollars is worth the cost and risk of fulfilling the dream of dunking.”
Knowing I couldn’t write this story without testing out the shoes, I had the Goldstons send me a pair. On Monday, I took my basketball hoop down to eight feet and dunked wearing my Nike basketball shoes. Then I tried on the Concept 1’s. I didn’t measure it, and it could have been psychological, but I did feel like I had better “ups.”
So far, the buzz about the shoes has been confined mostly to the sneaker circles, but one thing can change that all: If the NBA decides to ban the shoes.
The brothers had an exploratory meeting with the league and are hoping to outfit an NBA player in the Concept 1’s this season. But if the NBA determines that the player has an unfair advantage, perhaps that’s just the news this startup needs.
As for whether possible success would breed copycats, the Goldstons say their pending patent is quite complicated with more than 200 pages long and over 150 drawings of how the technology works.
And watch out, the Goldstons say they’re in the process of making a running shoe that will help you run faster!
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