ESPN Invests In Heat, LeBron: Will LeBron Give Back?
CNBC Sports Business Reporter
ESPN plans to shadow LeBron James and the Heat perhaps more than they have for any other athlete and team. The question is, will LeBron give ESPN anything worth their money?
Sure, James has to talk to the media, as he surely will at the team's media day on Monday, but in order for ESPN to get what it wants, James has to be willing to give the organization an inside look that others won't get. And I'm not sure LeBron is going to give them one morsel of insight that he doesn't give to any other reporter in a mass setting.
Last month, James caught people by surprise when he tweeted, "Don't think for one min that I haven't been taking mental notes of everyone taking shots at me this summer. And I mean everyone!"
So the question is, who is on the list and how will it manifest itself?
Is ESPN as a whole on the list for its handling of "The Decision?"
Maybe LeBron and his team believe that it wasn't his words and the forum that caused his Q Score to plummet this offseason. Perhaps they think it was the way the show actually went down.
Is ESPN.com on the list for its publishing/unpublishing of his tales in Vegas this summer?
What we have learned is that James intends to give the scoop to only those who support him.
It's a tough dilemma. If the scoop goes to a journalist who has befriended LeBron, will he or she be able to ask the tough questions when they score the interview?
It will be interesting to see how this plays out.
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