First to tank in a tough economy, and first to rebound, say economists.
What is it? RVs, which stands for recreational vehicles, those often-luxurious homes on four wheels. They are coming on strong these days.
“Our largest demographic is the Baby Boomer, age 50 and above, and so that demographic hasn’t stopped through the recession,” Richard Coons, president and CEO of the RVIA[Recreational Vehicle Industry Association], told CNBC Tuesday.
"What’s interesting is that the younger generation, those 35 years and under, is the fastest growing part of this industry.”
RV shipments for 2011 are expected to be up 8.2 percent from this year, and currently, about 8.3 million households now own an RV, according to the industry.