Ramone Ward always marveled at how coaches covered their mouths when they called out plays. He thought there was an easy solution and it's a money generator as well.
Ward has invented BoomGuard, a piece that covers the headset and doubles as an advertising vehicle. So far, he's tested it with NHRA teams and high school football teams, but he knows the real money is at the NASCAR Sprint Cup and NFL levels.
He says he has spoken to the NFL and wireless sponsor Motorola, but they didn't seem interested. I can understand why. In 2006, Motorola paid a reported $250 million over five years to be the official sponsor. Doubt they want to see any other logo on the coaching headsets.
Still, Ward, a teacher on Long Island, is pushing on. He has a patent pending for the mouth covering, which he says does not affect sound quality, and hopes that one day he'll be able to license his device to an organization or legal for a percentage of the money it makes from ad sales.
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