Chrysler is no longer on death's door step. Under CEO Sergio Marchionne, the Chrysler, Dodge, Ram and Jeep brands are quietly getting back in the game of competing and winning over buyers.
No wonder Marchionne this week was the most relaxedwe've seen him since he took over the troubled auto maker.
Take a look at the fit and finish of the new Jeep Grand Cherokeeand you can see why the new Chrysler is doing better. It is every bit as attractive as its leading competitors. That's a huge improvement over the old Grand Cherokee and a sign Chrysler is once again serious about building cars, trucks, and SUV's that can win over buyers.
I won't re-hash the past, but suffice it to say, Chrysler under its previous owner was basically going through the motions. Building cars and trucks but not making the investments needed to make those models competitive. That's changing. U.S. sales last year were up 16.5% (above the industry average of 11.1%), once again topping one million vehicles.